When I first signed up for
an email back in 2007, I received e-newsletter from different stores. However,
as time has gone by, I still receive newsletters but not near as many as I did
in 2007. A lot of the stores have gone to using social media such as Facebook,
Twitter and Google+ to post news, sales, and discounts. I started to wonder if
it is more marketable to still send out e-newsletters or post to social media
or do neither.
The Web gives a plethora of
ways to reach your audience, so it is in the best interest of a store to not
only use e-newsletter but also post to social media. The first reason why is
due to the fact that not everyone has a social media site, so by emailing
newsletter, sales, and discounts you can reach more customers. Utilizing both
forms of marketing helps the store reach more customers in more ways. If I delete
a store's email about the new fall line I will still see a post on Facebook
about the store's new fall line. Plus, according to a survey conducted by The
Direct Marketing Association’s Email Experience Council and Epsilon, the 2011
North America Email Trends and Benchmark Results show a 7.8 percent increase in
open rates since 2010. Access the full report here:
So remember the
best strategy is to coordinate all of your online marketing efforts to keep the
customer informed!
